About Us

Paying homage to the glamour of bygone eras, the Los Angeles-based brand draws inspiration from synonymous expressions of 'Yes' and 'Beauty.' Infused with an exuberant 'Bigger-is-better' spirit, Si Beauté seamlessly blurs the distinction between day and night, infusing a celebratory allure into every design. The brilliance of luminosity, contemporary yet vintage-inspired cuts, and luxuriously silky hair—all meticulously crafted elements evoke a sense of nostalgia while presenting a fashion-forward interpretation of confident and seductive styles through every strand of hair. Welcome to Si Beaute Hair, where we weave dreams into reality, one strand at a time.

Meet the founder: Growing up in India, Taj's immersion in the world of glamour commenced early at the age of 10, marked by her playful exploration of hair care and beauty products. Progressing through diverse roles, from strategy consulting to showroom management, she sensed her true calling in the beauty realm. Upon moving to the USA, Taj found herself procuring custom wigs for friends and sourcing authentic, high-quality hair for multiple salons from India. Recognizing an unmet need in the market, her family's encouragement inspired the establishment of Si Beauté in 2022. Driven by the aspiration to create distinctive wigs, patches, and provide top-notch hair quality, the brand excels in crafting emotionally rich, opulent ready-to-wear looks, along with professional hair solutions that empower every woman, instilling confidence, allure, and radiance. Brand Name: Si Beauté Tag line: Let your hair tell your story